STANDARD PROCESS

Standard Process is a manufacturer of supplements sourced from whole food ingredients, many of which are grown on their organic farm in Palmyra, Wisconsin. Using a content strategy based on themes of "Body, Farm, Food" I was instrumental in the creation and publishing of over 1,600 pieces of targeted social content, growing online consumer reach for the brand by nearly 600%, maintaining an average monthly community growth rate of 6%, and resulting in a 427% increase in social web traffic.