
I believe that every brand has a story to tell and every story can reveal something beautiful. For me, goal number one is fuel to gratitude. I do this by shining a light on shared truths, building relationships and creating impact. Great content can do that. It has the power to educate, entertain, inspire and change the world. This is where I find the magic in my role. ​
SOFT SKILLS
Curiosity
Ingenuity
Creativity
Flexibility
Eloquence
Diplomacy
Diligence
Agile mindset
Analytical thinking
Collaborative spirit
HARD SKILLS
Social Media Strategy
Content Development
Brand Positioning
Art Direction
Project Coordination
Copywriting
Photography
Voiceover
Vocal Performance
Music Composition
TOOL SETS
Social Media Ad Platforms
- LinkedIn
Google Analytics
Photoshop
Excel
Nuvi
CONTENT STRATEGIST // COPYWRITER
MONARCH CREATIVE
JUNE 2018 - PRESENT
Copywriting for ads, blogs and industry publications
Mission, Vision, Values statements
Video storyboarding
Visual direction
Music and imagery selection
SOCIAL MEDIA STRATEGIST
GMR MARKETING
DECEMBER 2017 - MAY 2018
Develop social media strategies and content for brands including Husqvarna, Lowe's Home Improvement, Lincoln Financial
Copywriting, campaign activation, community management
Content hub and content capture best practices
Influencer strategies and guidelines
CONTENT STRATEGISTÂ
HANSON DODGE CREATIVE
Ideate and activate social media campaigns for national and local brands including Standard Process, G.H. Cretors, K-Swiss, Chicago Metallic, West Bend Appliance, Andis Clippers, the House of Harley-Davidson, the Milwaukee Marathon, the Lift Pilates
Develop yearly editorial calendars, content pillars and themes
Create monthly content calendars including copy, photography, motion graphics, and ads for national brands
Generate data-based insights to inform campaign opportunities and steer strategies within brand marketing objectives
Measure and report on social media KPIs; awareness, engagement, web traffic and conversion​
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SOCIAL MEDIA + PR SPECIALIST // JUNE 2011 - APRIL 2013
Write blogs and other long form content
Produce monthly content calendars, copywriting and graphics
Publish content and managed online communities, including live event coverage
Capture and report on social media metrics
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PROJECT MANAGER, CONTRACTS & BILLING ADMINISTRATOR // MARCH 2008 - JUNE 2011
Manage web and social projects across multiple teams
Contract management, client invoicing
Event planning
MARKETING COORDINATOR // PROJECT MANAGER
GREAT BIG PICTURES, INC.
JANUARY 2000 - MARCH 2008
Coordinate large format graphics and signage installations for national retailers; Ann Taylor, Guess Jeans and Harley-Davidson
Design and implement marketing materials, trade show displays, sample kits and presentations
Plan, estimate and consult on large format photo murals and graphic projects
EDUCATION
University of Wisconsin-Milwaukee Class of 99, B.A.
Paris/Florence Study Abroad 98
Clarice Logan Travel Award
Elsa Ulbrecht Memorial Scholarship
Frederick B. Layton Scholarship
ADDITIONAL EXPERIENCE
CONSULTANT at Longitude Labs (present)
SOCIAL ADS for The Family Backpack (present)
COMMUNICATIONS for Common Ground of Southeastern Milwaukee (2008 - present)
​IMMERSIVE PAINTER for Islands of Brilliance (2016 - present)
VOLUNTEER for WMSE (2006 - present)
HOLIDAY MEAL DELIVERY for Community Projects for Seniors (2015 - present)
CURATOR of "Patti Smith Uncovered" at Alverno Presents (Oct 2014)
ASSISTANT to Dick Blau, Dean of Film, UW-Milwaukee (1997-1999)
INTERESTS
In my free time, I enjoy painting, photography, yoga, bicycling, and playing music with my band, Testa Rosa. My husband and I live in Bay View, WI, with our dog, Pablo.
ANDRE BRETON
"Tell me who you follow and I'll tell you who you are."