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I believe that every brand has a story to tell and every story can reveal something beautiful. For me, goal number one is fuel to gratitude. I do this by shining a light on shared truths, building relationships and creating impact. Great content can do that. It has the power to educate, entertain, inspire and change the world. This is where I find the magic in my role. ​

SOFT SKILLS

Curiosity
Ingenuity
Creativity

Flexibility

Eloquence

Diplomacy

Diligence
Agile mindset
Analytical thinking

Collaborative spirit

HARD SKILLS

Social Media Strategy

Content Development 
Brand Positioning 
Art Direction

Project Coordination
Copywriting
Photography
Voiceover

Vocal Performance

Music Composition

TOOL SETS

Social Media Ad Platforms

- Facebook

- Instagram

- Pinterest

- Twitter

- LinkedIn
Google Analytics
Photoshop
Excel

Nuvi

CONTENT STRATEGIST // COPYWRITER
MONARCH CREATIVE

JUNE 2018 - PRESENT

  • Copywriting for ads, blogs and industry publications

  • Mission, Vision, Values statements

  • Video storyboarding

  • Visual direction

  • Music and imagery selection

SOCIAL MEDIA STRATEGIST
GMR MARKETING

DECEMBER 2017 - MAY 2018

  • Develop social media strategies and content for brands including Husqvarna, Lowe's Home Improvement, Lincoln Financial

  • Copywriting, campaign activation, community management

  • Content hub and content capture best practices

  • Influencer strategies and guidelines

CONTENT STRATEGIST 
HANSON DODGE CREATIVE

  • Ideate and activate social media campaigns for national and local brands including Standard Process, G.H. Cretors, K-Swiss, Chicago Metallic, West Bend Appliance, Andis Clippers, the House of Harley-Davidson, the Milwaukee Marathon, the Lift Pilates 

  • Develop yearly editorial calendars, content pillars and themes 

  • Create monthly content calendars including copy, photography, motion graphics, and ads for national brands

  • Generate data-based insights to inform campaign opportunities and steer strategies within brand marketing objectives

  • Measure and report on social media KPIs; awareness, engagement, web traffic and conversion​

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SOCIAL MEDIA + PR SPECIALIST // JUNE 2011 - APRIL 2013

  • Write blogs and other long form content

  • Produce monthly content calendars, copywriting and graphics

  • Publish content and managed online communities, including live event coverage

  • Capture and report on social media metrics

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PROJECT MANAGER, CONTRACTS & BILLING ADMINISTRATOR // MARCH 2008 - JUNE 2011

  • Manage web and social projects across multiple teams

  • Contract management, client invoicing  

  • Event planning

MARKETING COORDINATOR // PROJECT MANAGER
GREAT BIG PICTURES, INC.

JANUARY 2000 - MARCH 2008

  • Coordinate large format graphics and signage installations for national retailers; Ann Taylor, Guess Jeans and Harley-Davidson

  • Design and implement marketing materials, trade show displays, sample kits and presentations

  • Plan, estimate and consult on large format photo murals and graphic projects

EDUCATION

University of Wisconsin-Milwaukee Class of 99, B.A.

  • Paris/Florence Study Abroad 98

  • Clarice Logan Travel Award 

  • Elsa Ulbrecht Memorial Scholarship 

  • Frederick B. Layton Scholarship

ADDITIONAL EXPERIENCE

INTERESTS

In my free time, I enjoy painting, photography, yoga, bicycling, and playing music with my band, Testa Rosa. My husband and I live in Bay View, WI, with our dog, Pablo.

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In addition to making music with my band, Testa Rosa, I love to lend my voice to creative projects. 

Vocal Performance (Music)

Vocal Performance and Music Composition

CONTACT ME

for social content, copywriting, campaign strategy and brand voice.

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter

Thanks for submitting!

ANDRE BRETON

"Tell me who you follow and I'll tell you who you are."

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