I believe that every brand has a story to tell and every story can reveal something beautiful. For me, goal number one is fuel to gratitude. I do this by shining a light on shared truths, building relationships and creating impact. Great content can do that. It has the power to educate, entertain, inspire and change the world. This is where I find the magic in my role. ​

JUNE 2018 - PRESENT

• Copywriting for ads, blogs and industry publications

• Mission, Vision, Values statements

• Video storyboarding

• Visual direction

• Music and imagery selection

SOCIAL MEDIA STRATEGIST
GMR MARKETING

DECEMBER 2017 - MAY 2018

• Develop social media strategies and content for brands including Husqvarna, Lowe's Home Improvement, Lincoln Financial

• Copywriting, campaign activation, community management

• Content hub and content capture best practices

• Influencer strategies and guidelines

CONTENT STRATEGIST 
HANSON DODGE CREATIVE

• Ideate and activate social media campaigns for national and local brands including Standard Process, G.H. Cretors, K-Swiss, Chicago Metallic, West Bend Appliance, Andis Clippers, the House of Harley-Davidson, the Milwaukee Marathon, the Lift Pilates 

• Develop yearly editorial calendars, content pillars and themes 

• Create monthly content calendars including copy, photography, motion graphics, and ads for national brands

• Generate data-based insights to inform campaign opportunities and steer strategies within brand marketing objectives

• Measure and report on social media KPIs; awareness, engagement, web traffic and conversion​

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SOCIAL MEDIA + PR SPECIALIST // JUNE 2011 - APRIL 2013

• Write blogs and other long form content

• Produce monthly content calendars, copywriting and graphics

• Publish content and managed online communities, including live event coverage

• Capture and report on social media metrics

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PROJECT MANAGER, CONTRACTS & BILLING ADMINISTRATOR // MARCH 2008 - JUNE 2011

• Manage web and social projects across multiple teams

• Contract management, client invoicing  

• Event planning

MARKETING COORDINATOR // PROJECT MANAGER
GREAT BIG PICTURES, INC.

JANUARY 2000 - MARCH 2008

• Coordinate large format graphics and signage installations for national retailers; Ann Taylor, Guess Jeans and Harley-Davidson

• Design and implement marketing materials, trade show displays, sample kits and presentations

• Plan, estimate and consult on large format photo murals and graphic projects

EDUCATION

University of Wisconsin-Milwaukee Class of 99, B.A.

• Paris/Florence Study Abroad 98

• Clarice Logan Travel Award 

• Elsa Ulbrecht Memorial Scholarship 

• Frederick B. Layton Scholarship

ADDITIONAL EXPERIENCE

• CONSULTANT at Longitude Labs (present)

• SOCIAL ADS for The Family Backpack (present)

• COMMUNICATIONS for Common Ground of Southeastern Milwaukee (2008 - present) 

• ​IMMERSIVE PAINTER for Islands of Brilliance (2016 - present)

• VOLUNTEER for WMSE (2006 - present)

• HOLIDAY MEAL DELIVERY for Community Projects for Seniors (2015 - present)

• CURATOR of "Patti Smith Uncovered" at Alverno Presents (Oct 2014)

• ASSISTANT to Dick Blau, Dean of Film, UW-Milwaukee (1997-1999)

INTERESTS

In my free time, I enjoy painting, photography, yoga, bicycling, and playing music with my band, Testa Rosa. My husband and I live in Bay View, WI, with our dog, Pablo.